Great Content Marketing Training Courses For You To Try
If you want to be a successful digital marketer, you must first become an expert in content marketing certification, which you can achieve by taking a content marketing course.
An excellent course can help you improve your content writing, copywriting, and any other abilities you’ll need to become a content marketing expert.
You’ll find the greatest content marketing training courses available online in this post. The list contains both free and paid content marketing courses and programs that lead to a certification.
So, if you’re looking to learn content marketing quickly and from a reliable source, grab a cup of coffee and get started!
These are the greatest content marketing certification courses available online.
1. Content Marketing Full Course by Reliablesoft (Paid with Certification)
Reliablesoft’s Content Marketing Full Course.
The Content Marketing Full Course by Reliablesoft (that’s us) is another content marketing course worth investigating.
You’ll learn both fundamental and sophisticated content marketing tactics in this course, including:
- An overview of content marketing
- How to create a successful content marketing plan
- What are some ways to come up with content ideas for your content marketing campaigns?
- How to make content that attracts links and social shares
- How to make pillar pages that will help you rank better in Google searches
- How to make your content SEO-friendly
- How to get your content the attention it deserves by promoting it
- What are the best content marketing tools to use?
- Follow this content marketing checklist.
Why should you take this course?
The course is designed for people who are new to content marketing and want to learn the skills they’ll need to become professional content marketers.
It begins at the beginning and shows how to utilize content marketing to consistently develop high-quality content step by step.
The course is part of the Digital Marketing Course Bundle, which includes access to eight other courses covering all aspects of digital marketing.
2. Content Marketing Masterclass on Udemy (Paid with Certification)
Course on Content Marketing Masterclass
Udemy’s Content marketing masterclass: Create content that sells is one of the premium courses worth considering.
It’s a popular content marketing course with over 7000 students registered and a 4.5/5 star rating.
The following subjects are covered:
- Basic Marketing Principles
- Essentials of Content Marketing
- Design for the Web
- Developing Content Concepts
- Copywriting
- Different Types of Content
- Repurposing and Content Formats
- Content for SEO
- Promotion of Content
- Marketing via email
- Channels of External Marketing
- Measuring Your Outcomes
- Brad Merrill, a seasoned content marketer and a highly regarded instructor, created the course.
Why should you take this course?
The fact that this training is actionable sets it apart from other content marketing courses.
It starts at the beginning and discusses what content marketing is and why you need it, before going into greater detail on how to put content marketing into reality.
This is the course to take if you’re new to content marketing and want to learn everything there is to know about writing content that sells.
Furthermore, the course is updated on a regular basis to reflect new content marketing approaches and strategies, and it comes with a 30-day money-back guarantee if you are not satisfied with the content.
Find out more about this program.
3. Content Marketing Strategy on Coursera (Paid with Certification)
Content Marketing Course on Coursera
Copyblogger is a content marketing authority website, and this course is a collaboration between Copyblogger and UC Davis University.
It’s not a course for novices; rather, it’s for people who have a basic understanding of content marketing and want to learn how to develop a content marketing plan.
It is the longest course on this list (in terms of duration), taking about 17 hours to finish.
The following subjects are covered in the course:
- The Ecosystem of Content Marketing
- The Strategic Situation (The 7A Framework)
- Creating a Content Marketing Strategy by Mapping the Journey
- Content Types That Are Strategic
- Content Management
Why should you take this course?
This is the course to take if you work for a firm and want to learn how to use content marketing to develop a professional brand and authority.
Because of the expense, I wouldn’t recommend this course to freelancers or solo professionals, but it is one of the best courses for large firms looking to train their workforce on content marketing methods.
Find out more about this program.
4. HubSpot: What is Content Marketing and How Does It Work? (Free with Certification)
Hubspot’s Digital Marketing Academy is a place where you can learn about digital marketing
This is a wonderful course to take if you’re new to content marketing. When it comes to content marketing and inbound marketing, Hubspot is one of the most well-known organizations.
They have a fantastic site that covers content marketing and writing subjects, as well as a number of free courses.
This course will teach you all you need to know about content writing, copywriting, and content marketing in 12 courses.
The following subjects are covered in the course:
- Storytelling’s Influence
- Creating a Framework for Content Creation
- Creating a Long-Term Content Plan
- Developing Content Concepts
- Creating high-quality blog content that your readers will like reading and sharing
- How HubSpot Ranks #1 on Google Using Blogging
- Repurposing Your Content to Make It More Valuable
- Creating Pillar Pages and Topic Clusters
- How to Plan a Viral Video Marketing Campaign
- Developing a Guest Blogging Plan SEO is the engine that drives our website.
- How to Promote Content Effectively
- Getting a Glimpse of Your Content by Measuring and Analyzing It
- The training is in video format and lasts 6 hours.
Why should you take this course?
There are numerous reasons why you should enroll in this class. For starters, it’s free, so you may try it out without risk. Second, a reputable organization can provide you with a content marketing accreditation. Third, it covers areas such as video marketing, pillar pages and subject clusters, and content promotion that go beyond typical content marketing.
Regardless of your prior knowledge of content marketing, I strongly advise you to attend lessons 6 and 8, which discuss HubSpot’s content marketing strategy and how to use topic clusters to rank for highly competitive keywords in organic search.
Find out more about this program.
5. Google: Use content to promote a business (Free)
Course on Google Content Marketing
Google’s Google Digital Garage offers a free course called “Promote a Business with Content.” Google Digital Garage is a free online training platform that offers a variety of courses on digital marketing and Google products.
Although the course does not provide a certificate, it is part of Google’s Digital Marketing Certification Program.
The course is divided into four modules, each of which covers the following topics:
- Use social media to get recognized.
- A deep look at social media
- Use video to its full potential.
- Begin with content marketing.
The content marketing lesson covers the basics of content marketing and explains how to develop and promote content for online audiences.
Each lesson includes video content as well as a section with questions to assess your understanding. Finally, you can take a questionnaire to gain recommendations on areas where you should focus more.
What’s great about Google Digital Garage classes is that you get a transcript of the video so you can read the content, as well as a key learning portion that outlines what you’ll learn in the video.
Why should you take this course?
It’s always beneficial to understand how Google views content creation, promotion, and online marketing in general.
Despite the fact that these courses were not created by Google employees, they follow Google’s best practices.
This course is free to join up for if you have a Google account, and it lasts for 3 hours.
Because this is a beginner’s course, if you already know the fundamentals of content marketing, you can only view the lessons and topics that interest you, rather than the entire course.
Ninja Writing: The Four Levels of Writing Mastery (Udemy) (Paid with Certification)
Udemy’s Content Writing Course
This course will assist you in improving your article writing abilities. This is the course to take if you want to work as a content writer of any kind.
Shani Raja, the course’s creator, is a seasoned editor who has worked for publications such as the Wall Street Journal, The Economist, the Financial Times, and Bloomberg.
There are almost 60,000 students enrolled in the course, which has a 4.4/5 star rating.
This course will show you how to improve your writing skills one step at a time. It begins by describing how to build a document before delving deeper into how to write a strong opening, how to generate paragraphs, how to form your sentences, and vocabulary to use to make your text stand out.
Why should you take this course?
Content writing is at the center of content marketing, and if you don’t have strong writing abilities, you won’t be able to succeed. As a result, the first step is to learn how to write compelling copy.
This course is recommended for anyone who is responsible for writing and publishing web content.
This course will not teach you how to advertise your content or write SEO-friendly blog entries, but it will teach you something far more important: mesmerizing writing.
7. Content Marketing Toolkit Course from SEMrush (Free with Certification)
SEMRUSH is my suggested tool for all things digital marketing, including content marketing, for those who follow my work.
SEMRUSH academy offers a number of free courses for the general public to assist you learn how to utilize their technologies in real-life circumstances (you don’t have to be a semrush customer to take the courses and get certified).
The Content Marketing Course is one of the courses, and it covers the following topics:
- Analysis and Optimization of Content
- Ideation and Content Research
- Distribution of Content
- Performance and Management of Content
This course will teach you how to conduct a content audit, how to conduct keyword research to generate fresh content ideas, how to track the performance of your content, and how to establish a content marketing calendar.
You don’t have to be a SEMRUSH customer to benefit from this course, but being one will make it easier for you to execute the various examples utilizing the tool.
Why should you take this course?
Content marketing and SEO are inextricably linked, and this course will show you how to use content marketing to improve your SEO. It’s a free course with a content marketing certification that’s really practical and actionable.
8. Content Marketing Foundations on LinkedIn (Paid with Certification)
Course on LinkedIn Content Marketing
The Content Marketing Foundations course, offered by LinkedIn Learning (formerly Lynda), is aimed at beginners in the field of content marketing.
It begins by discussing what content marketing is, how to form a content marketing team, how to determine your target audience’s content demands, and how to build and implement a content marketing strategy.
It addresses the following themes in particular:
- Determining the Purpose of Content Marketing
- Laying the Groundwork for Content Marketing
- Making a Content Strategy
- Making Your Own Content
- Getting Your Content Noticed
- Measuring the Effectiveness of Your Content
- It is a video course with a two-hour duration.
Why should you take this course?
The American Marketing Association has authorized this course, therefore if you wish to pass the examinations and receive a Digital Marketing Certification from the AMA, this course will assist you in covering the content marketing portion of the exam.
9. Copywriting for Beginners on Skillshare (Paid)
Content Marketing Course at SkillShare
“Copywriting for Beginners: How to Write Web Copy That Sells Without Being Cheesy” is the full title of this course.
Jesse Forrest, the course’s author, is a seasoned copywriter with over 14 years of experience in the field.
The course lasts only one hour and covers the following topics:
- 101 in copywriting
- How to Write Effective Headlines
- You should be able to read your audience’s minds.
- Speak in Their Tongue
- Templates with blanks to fill in
- Competitive Advantages will help you stand out from the crowd.
- Turn unappealing features into irresistible advantages.
